Case Studies & Testimonials
The Urban - an effective and hassle free advertising solution
Knotts Pine
Background
Knotts Pine Town and Country Warehouse sells quality indoor and outdoor furniture. With furniture made from Plantation Grown Pine, Recycled and Reclaimed Pine, Tasmanian Oak, Victorian Ash, Canadian Elm, European Beech and European Oak, Knotts Pine sells a great deal more than just pine furniture. They also have fabric and leather sofas and lounges including recliners and other furniture items such as wardrobes, mattresses, slat based bed frames and bookcases.
"The Urban allows us to communicate effectively with the local community and increase sales."
Craig Still, Manager, Knotts Pine
Challenge
Knotts Pine had previously had some involvement with catalogues but wanted to take their marketing to the next level. Specifically, they wanted to have the flexibility to promote specific products from their broad range and felt limited when using external catalogues.
Solution
The Urban was the perfect solution. A tailored local catalogue, The Urban allows retailers to buy an advertisement, knowing the content is targeted to a specific area, shopping strip or retail precinct. Knotts Pine provided PMP Ad Solutions with the content and Ad Solutions did everything else including design, print and distribution. Since the content and circulation of each version of The Urban is local, Knott Pine knew their offer would be delivered into the mail-boxes of people who most likely to respond.
Result
Knotts Pine has been delighted with the results. An unprecedented number of customers have been into the store with many providing positive feedback on The Urban and Knotts Pine’s advertisements. Knotts Pine has also been able to promote their chosen products far more effectively, communicating with the local community about their features and benefits and encouraging them to come into the store to see for themselves.