Case Studies & Testimonials
Professional digital photography with Dimension Studios
Fashion Manufacturer and Importer
Boo Radley
BACKGROUND
Boo Radley is a fashion label which has been supplying strip boutiques for the last 4 years. It supplies over 500 boutique outlets and has just cracked the US and European markets.
With a focus on keeping the label unique, Boo Radley does not sell any of its 7 annual collections to department stores in Australia. The label combines the latest international trends with a cosmopolitan lifestyle and each garment has a point of difference that makes it individual.
'The front page image, shot by Dimension Studios, generated the highest ever level of pre-sales.'
David Sibel, Director, Boo Radley
CHALLENGE
With no experience producing the kind of quality catalogues so critical in the fashion industry, Boo Radley faced the choice of either trying to compete without, or paying exorbitant fees to a production house to steer them through the catalogue production process.
With creative direction particularly important, Boo Radley needed to find a studio with fashion experience that could help steer them through a fashion shoot and ensure they got a brilliant result which would effectively position the label in the market.
SOLUTION
Dimension Studios helped Boo Radley produce brilliant photographic shots which were then used to sell the label into the market via the catalogue. The images created had great appeal and positioned the label as a high-quality stand-out.
The experience of Dimension in producing shoots of this kind was instrumental and helped ensure that for Boo Radley, the creative process was highly organised, professional and delivered some great, cost-effective results. Communication was another key factor with Dimension involving Boo Radley in the creative process from start to finish.
RESULTS
Dimension Studios and Boo Radley have now produced 2 catalogues together and the results have been fantastic. The hero shot on the front of the catalogue generated the highest-ever level of pre-sales which is testament to the quality of the fashion and the shoot. With more catalogues planed in the near future, the Dimension Studios / Boo Radley relationship looks set to continue.