Case Studies & Testimonials
Professional digital photography with Dimension Studios
Fashion Manufacturer and Importer
Intimo Apparel
BACKGROUND
Intimo was launched in Melbourne in September 1995 as a direct marketing company. A range of high quality designer lingerie, Intimo is available exclusively via home presentations conducted by trained Intimo Consultants. In recent years, Intimo has evolved into a lifestyle brand and become synonymous with quality, functionality and style. Perhaps most importantly, Intimo is recognised as an inspiring business opportunity for women.
'Dimension Studios helped us to produce on of our best catalogues ever and all in a single day!'
Amy Greetham, Marketing Manager, Intimo Apparel
CHALLENGE
Intimo has always prided itself on the quality of it’s visual representation and required the assistance of a photographic studio that offered a one-stop-shop solution for all aspects of their unique photoshoot. They wanted to capture images for a variety of below the line marketing collateral that featured their sales consultants to reinforce the brand’s positioning as a company for ‘real’ women.
With a short production timeline, tight budget, variety of sets changes required to imitate both inside and outside, numerous talent and crew to accommodate, style and direct, Intimo needed a partner who could deliver both logistically and creatively, on both quality and quantity.
SOLUTION
Dimension Studios and Intimo invited 12 Sales Consultants to Dimension Studios in South Melbourne for this critical shoot. Dimension provided a guiding hand throughout, managing all aspects of the production process and accommodating the more than 20 models and support staff who attended. Dimension was also instrumental in building a range of sets for the shoot and providing props throughout the day.
RESULTS
Despite the challenges of working with amateur models Dimension’s photographers were able to capture the essence of the Intimo brand and character and personality of their ‘inspiring women’. Team work played a critical factor in the shoot’s success, drawing on Dimensions extensive knowledge and expertise and sharing of ideas and preparation with Intimo, to ensure smooth running before, during and after the shoot. A variety of shots were taken throughout the day with different backgrounds, models and props used in quick succession. Intimo were delighted with the results and their sales team and customers have overwhelmingly connected with powerful messages and moods represented.