Case Studies & Testimonials
PMP Print - providing Allphones with superior quality and cost savings
Telecommunications
Allphones
Background
Allphones is one of Australia’s leading mobile phone retailers, providing complete communication solutions for small, medium and large businesses, as well as mobile solutions to individuals.
Since its establishment in 1992, Allphones and its franchisees have prospered, becoming the largest specialist multi-carrier telecommunications retailer in Australia with over 160 stores Australia-wide.
"PMP provide us with a superior quality product, speed to market and a responsive customer service team."
Comenic Pompeii, General Manager
Challenge
Allphones take their marketing seriously, with their main objective being to get as many people into their stores as possible. Their integrated approach to marketing means that they need to keep their message as clear and consistent as possible.
Therefore, they needed someone to provide them with responsive customer service, quality and consistent printing of their catalogues and on time delivery.
Catalogues are Allphones preferred choice of advertising, as they produce the most effective response in comparison to other media channels.
Solution
PMP Print assist Allphones with their needs by providing them with a quality printed Buyers Guide catalogue once a month. Each month the print quality is consistent to ensure brand consistency. The Buyers Guide has a circulation of 200,000 copies, which is rising each month due to its great success in generating sales.
PMP also provide Allphones with superior customer service. The customer service team work hard to ensure each monthly edition is delivered as promised on time, in the best possible quality, and are very responsive to any extra requirements Allphones may have.
Result
Allphones achieve outstanding sales figures with a solid positive growth after each print run of the Buyers Guide. As soon as the catalogues hit the floors, their sales peak.
PMP provide Allphones with speed to market, ensuring the guide gets to market on the 1st of every month. This gives Allphones up to 5 additional days of circulation, resulting in more sales. They also provide Allphones with cost savings of up to $15,000 (plus GST) each month compared their previous printers.
PMP ensure the Buyers Guide is of superior quality each and every print run, which enables Allphones to provide consistent branding and a clear message to their end consumers.